The preschool market’s size is
expected to reach US$1.8 billion by 2015. It has a gross enrollment ratio of
~3.5% (witha base of ~130 million children in the age group of 0–4 years). (Source Eduletter August 2012 EY Strategic
Consulting Group in Education: Sector update ) Corporates drool
over these numbers as it represents a opportunity for creating attractive
business models that can be rapidly scaled.
Hence an explosion in the number
of companies those provide franchising opportunity for setting up preschool.
However, most of these are focused on bottom line and return on investment. So
marketing rather than on the quality of curriculum, teacher training or even
right infrastructure becomes the focus of such companies. All of us have seen
fancy preschools painted in the most lurid colours, decorated with cartoon
characters claiming to have curriculum based on Multiple intelligences,
experiential learning or Montessori approach. Yet a peek into the classrooms
will reveal children sitting on their desk and writing numbers or letters or
merely colouring figures.
On the other hand the Government has launched the ICDS
national development program, one of the largest in the world to reach less
privileged children aged 0-6 years. The scheme has several lofty objectives
including Nutrition and Health Education,
Immunization, Early Childhood Care and Pre-school Education. However, on ground
realities clearly indicate that it has been reduced to providing supplementary
nutrition and immunization. The Early learning component of the scheme is often
neglected. Research studies have shown several interesting findings in
this regard. For example more girls than boys attend the AWCs. This finding is not a precursor for some dramatic
social change. Delving deeper into the cause it was found that parents
preferred to send boys to attend private schools especially in urban areas and
towns for PSE because private schools were perceived as doing a better job of
teaching them.. – An appraisal by NIPCCD (2006).
We must remember is that
preschools are about children and about laying a strong foundation for learning
and life.
Experts and decision makers need
to bring the focus back on what is right for children
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